Direct answer and scope
A business may submit an advertising inquiry for one of the three house placements: the header, the sidebar square, or the sidebar tall location. The configuration describes where advertising information may be presented, but a house link does not prove that inventory is live, that a campaign will be approved, or that publication, timing, impressions, response, or results will occur.
The policy concerns display advertising only. It does not create a route for arranging a funeral, requesting flowers, sending a message, contacting a venue, or obtaining a consumer referral. A business inquiry should therefore be limited to its own advertising request and supporting commercial information.
The same boundary applies whether the requesting business is a funeral-related business, cemetery, florist, or another local business. The inquiry concerns a possible display placement; it does not establish eligibility, acceptance, availability, or an outcome.
How to use the official evidence
Advertising claims should be treated according to their content, not simply according to the format in which they appear. Claims that can be checked objectively require appropriate current evidence before publication. Examples include a stated price, current availability, delivery statement, response-time statement, review count, award, licence, accreditation, professional credential, or performance assertion.
A business should identify the exact claim, the date and scope of the supporting material, and the authority responsible for that material. Evidence should match the claim being made. A document supporting one service, location, period, or credential should not be treated as support for a different service, location, period, or credential.
Current substantiation is required before an objective advertiser claim is published, and manual review is required under this policy. Supporting material does not turn a rejected commercial category into an accepted one, and it does not establish that a display unit will be approved or appear.
Advertising identification is a separate requirement. Any approved display unit must use an immediate Paid advertisement label and remain visually separate from checklists, examples, official venue sources, and editorial guidance. Clear labeling identifies the commercial nature of the unit; it does not verify the advertiser's price, availability, credential, delivery, quality, or performance.
Decision framework
First, identify the requested commercial object. If the request is for a fixed display inquiry, compare it with the three house placements: header, sidebar square, and sidebar tall. If the request instead concerns a consumer lead, referral, affiliate route, paid recommendation, ranking, checklist influence, or editorial placement, it falls outside the advertising model described here.
Second, identify the intended audience and content. A display inquiry is a business advertising matter. It must not be converted into a consumer funeral request, flower order, sympathy-message request, event contact, decedent information, case information, payment information, document submission, or referral request.
Third, separate commercial copy from attendance guidance. A proposed display unit cannot be used to alter checklist inputs or outputs, examples, evidence tables, official venue sources, culture-and-faith questions, or visitor actions. The paid unit and the editorial guidance must remain distinct.
Fourth, classify each proposed statement as objective or non-objective and gather current support for objective statements. The supporting material should be specific enough for the claim under review. A label and a review process address identification and substantiation; they do not create an endorsement or determine the commercial result.
Finally, confirm the request remains within a display inquiry. The three placements describe the house configuration, while approval, inventory, publication, timing, response, and results remain matters that must not be assumed from the existence of those placements.
Limits and what to verify next
Before making an inquiry, verify which of the three placement types is being requested and provide only business advertising information relevant to that request. Do not treat the existence of a gray inquiry link as evidence of live inventory, approval, campaign pricing, timing, impressions, response time, or results.
Review every factual statement proposed for the display unit. Current substantiation is needed for objective claims, including claims concerning price, availability, delivery, credentials, licences, accreditation, reviews, awards, response time, or performance. The evidence should be reviewed for its date, scope, and relationship to the precise statement.
Confirm that the proposed material can carry an immediate Paid advertisement label and remain separate from attendance guidance and official-source material. A label does not replace substantiation, and substantiation does not change the boundaries of the advertising model.
The supplied advertising policy does not establish a campaign price, approval decision, publication date, inventory level, impression count, response commitment, or performance outcome. Those matters must be verified separately rather than inferred from the fixed placement configuration.
Questions people ask
The questions below distinguish a fixed display inquiry from other commercial or editorial requests. They do not create an additional placement, promise approval, or establish a result.
| Placement | Separation | Size | Model |
|---|---|---|---|
| header | Above editorial content | 970×90 / 320×100 | Fixed-term fixed-fee inquiry only |
| sidebar-square | Editorial sidebar outside instruction results | 300×250 | Fixed-term fixed-fee inquiry only |
| sidebar-tall | Long-form sidebar outside static frameworks | 300×600 | Fixed-term fixed-fee inquiry only |
No payment, funeral or flower lead, referral, affiliate offer, paid rank, planner influence or automatic approval is offered.
Evidence behind this page
Each point below is restricted to what the cited primary source supports. Administrative listing status is not a quality endorsement.
| Evidence | Supported point | Scope and limitation |
|---|---|---|
| Evidence 1 | Describe the three house placements and their fixed-display inquiry boundary. | A house link does not prove live inventory, approval, campaign price, timing, impressions, advertiser eligibility, publication, response time, or results. |
| Evidence 2 | Require an immediate Paid advertisement label on any future approved display unit and keep it visually separate from checklists, examples, official venue sources, and editorial guidance. | A label is not a legal safe harbor and does not substantiate an advertiser's price, availability, credential, delivery, quality, or performance claim. |
| Evidence 3 | Require current substantiation and manual review before publishing an objective advertiser claim. | Do not publish best, cheapest, guaranteed, available-now, same-day, top-rated, response-time, review-count, licence, accreditation, professional-credential, or delivery claims without adequate current evidence. |
Questions people ask
Can a funeral, cemetery, florist, or local business request a gray display placement?
A business may submit an advertising inquiry for one of the three fixed house placements. The configuration does not establish eligibility, live inventory, approval, publication, timing, or results for any particular business.
Which three placements appear on each page?
The three placements are a header placement, a sidebar-square placement, and a sidebar-tall placement. Their presence describes the fixed advertising-information configuration and does not prove that a campaign is available or approved.
Does the advertising inquiry take payment?
The advertising inquiry is for discussing a possible fixed display placement. It is not a checkout or payment transaction, and the supplied policy does not provide a campaign price or promise that a campaign will be accepted.
Can an advertiser buy funeral, flower, message, or venue leads?
No. The advertising model is limited to display inquiries and does not provide consumer funeral, flower, message, or venue lead routing. It also does not create a referral or affiliate arrangement.
Can a paid placement affect checklist or editorial results?
No. An approved display unit must remain visually separate from checklists, examples, official venue sources, and editorial guidance. A display inquiry does not alter checklist or editorial material.
Which advertiser claims require current evidence?
Objective claims require current substantiation and manual review before publication. This includes claims about price, availability, delivery, response time, reviews, awards, licences, accreditation, professional credentials, or performance.
Attendance-guide display inquiry
The form requests prospective gray header or sidebar terms only. It takes no payment, reserves no inventory, routes no funeral or flower lead, and cannot change instruction, sympathy, military or cultural-question content.
Live creative requires manual business-identity and claim-substantiation review and remains visibly labeled as advertising.
Request advertising information
No payment is taken on this page. Submitting the form requests availability and terms; it does not buy placement or change any editorial or directory record.
Primary sources
- Federal Trade Commission — Native Advertising Guide for Businesses Verified 2026-08-26
- Federal Trade Commission — Advertising FAQs for Small Business Verified 2026-08-26
- New York Funeral Attendance Guide validated advertising configuration Verified 2026-08-26